LEFT TO RIGHT: Christian Moreno and Juan Hurtado
native Juan Hurtado started selling his sandwiches from a
pushcart. At first, the combination of green beans, grilled
chicken or beef, avocado spread, sliced tomato, muenster cheese
and hot sauce was a tough sell. People weren't familiar with
the soft, round bread that Hurtado bakes every morning. Then
word spread that the sandwich was outstanding - and a bargain
at the prices. He moved into his current location.
Hurtado hopes to open
two or three additional locations around Boston, and then
see if the concept flies elsewhere. The chacarero many not
be the next burger, but it does have plenty of potential.
- CLARA SILVERSTEIN
can also click
here to read a feature story that was written by Ralph
Buglass of the Pioneer Institute.